Rich is a founding partner of Ignition Capital. He was also a co-founder of Qiming Ventures and Ignition Ventures. He brings over 20 years of experience in marketing, operations, and management. He represents Ignition Capital is on the boards of SeaMobile and Liberty Dialysis. He previously spent 12 years at Microsoft, where he served as business strategy and marketing head for a wide range of enterprise software products including Microsoft Excel, Microsoft Windows, Microsoft Windows NT, and all Microsoft server products.
His efforts with Excel led to a five-fold increase in unit sales. His team’s efforts catapulted Windows from a $50 million to $500 million business in two years. Rich built and led the marketing teams for Windows NT, Exchange, SQL Server, BackOffice, and Internet server. These efforts turned around Microsoft’s enterprise selling efforts from a $100 million a year money losing business into a $2 billion profitable enterprise in 18 months.
He most recently served as Vice President of Marketing for Microsoft Office and Windows Server products. He led an overall marketing and sales reorganization and turnaround effort that ultimately recommended a broad-scale 40% reduction and consolidation in marketing resources and a similar effort in reorganizing the product divisions at Microsoft.
He is also the co-author, along with John Zagula, of the book The Marketing Playbook, a best-selling guide of business strategy in the high-tech age. He has also lectured on the topic at Tsinghua University, UC Berkeley, University of Washington, and Apple Computer.
Rich holds a BSE in Electrical Engineering and Computer Science from Princeton University. He also holds both an MS in Electrical Engineering and an MBA from Stanford University.